How to Use IGTV for Business: 9 Creative Ideas

IGTV is a powerful tool for promoting your business. It’s a great way to connect with your audience and share your brand’s story. But with so many businesses using IGTV, how can you make sure your videos stand out?

In this post, we’ll share 9 creative ideas for using IGTV to promote your brand. Whether you’re just starting out or you’ve been using IGTV for a while, these tips will help you create engaging, effective videos that will connect with your audience.

 1) Use IGTV to Tell Your Brand Story

IGTV is a new feature on the social media app that allows users to create longer-length videos. It’s a great way to tell your story and show people what you’re all about. From cooking demos, behind-the-scenes footage, or talking head interviews with staff members, there are many different ways that you can use IGTV to promote your brand.

Cooking Demo: Take a video of yourself while making something delicious and share it on Instagram with a link back to your YouTube channel. People love seeing how things are made, so this will be an easy win!

Behind-The-Scenes Footage: Share some raw footage from company events, like meetings or brainstorming sessions. No one knows everything that goes into running a business; give them an inside look by giving them access to what you do!

2) Go behind the scenes

When it comes to IGTV, a great way to promote your brand is to go behind the scenes. Show your followers what goes on behind the scenes at your company.

Give them a sneak peek of upcoming products, or give them a tour of your office. Let them see how you make your products, or how you come up with new ideas. The possibilities are endless.

The key is to be creative and always try to think outside the box. Show your followers something they wouldn’t normally see. And make sure to have fun with it!

3) Collaborate with other influencers or brands

Collaborating with other influencers or brands is a great way to promote your IGTV channel. You can do a takeover, where another person or brand takes over your channel for a day, or you can collaborate on a video together.

Another way to collaborate is to do a cross-promotion. This is where you promote each other’s channels to your followers. You can do this by posting each other’s logos on your channels, mentioning each other in your videos, or even doing a joint giveaway.

The possibilities are endless when it comes to collaborating with others, so get creative and see what works best for you and your brand.

4) Showcase user-generated content

You can use IGTV to showcase user-generated content. This is a great way to give your followers a behind-the-scenes look at your company and how you operate.

You can also use IGTV to highlight your customers. Showcase their stories and how your products or services have helped them. This is a great way to build trust and credibility with your followers.

5) Offer exclusive deals

Imagine being able to offer your followers exclusive deals that they can only get by watching your IGTV channel. How cool would that be?

You could give them a sneak peek at new products, or offer them discounts on things they might not be able to find anywhere else. And the best part is, you can create all sorts of different types of content to do this.

You could do a quick tour of your warehouse and show them where the magic happens. Or give them a behind-the-scenes look at how your team creates your products. Whatever you choose, make sure it’s something your followers will be interested in.

6) Provide helpful tips or tutorials

When it comes to IGTV, think about it as a way to provide helpful tips or tutorials to your followers. They’ll appreciate the information, and it will help to establish you as an authority in your industry.

For example, if you’re a hair stylist, you could do a tutorial on how to create a certain style. Or if you’re a carpenter, you could show your followers how to build something from scratch. The possibilities are endless.

But whatever you do, make sure that the content is high quality and engaging. Nobody wants to watch a boring tutorial. So be sure to keep things interesting, and you’ll be rewarded with views and engagement.

7) Share company news

Have you thought about using IGTV to share company news? It’s a great way to keep your followers in the loop and show them what’s going on behind the scenes.

You can post short clips of upcoming products, interviews with your team or sneak peek at new projects. Anything that gives your followers a closer look at what you’re all about.

Not sure what to share? Here are a few ideas to get you started with IGTV:

• Announcements (product launches, job openings, etc.)
• Company culture (team outings, charity events, etc.)
• Behind-the-scenes footage (product development, office antics, etc.)

8) Introduce New Products or Services

Introducing new products or services is a great way to create buzz and promote your brand. In the past, you would have needed a marketing team and budget, but now with Instagram’s new IGTV feature, you can do it on your own. You don’t need to introduce something groundbreaking; just get people talking about what you’re offering. Create an original video that tells them all about your product or service, then include links in the description so they know where to purchase it. Once you’ve got their attention, follow up with more content by regularly posting videos related to the topic of your product or service so that viewers stay engaged in what you have to offer.

9) Host a Q&A session

You could host a Q&A session on IGTV. This is a great way to connect with your followers and give them a behind-the-scenes look at your business. Plus, it’s always a great opportunity to showcase your products or services.

To make the most of your Q&A session, make sure you prepare some questions in advance. You can also ask your loyal followers to send in questions ahead of time. This will help make sure that you cover everything that your followers want to know.

And don’t forget to promote your Q&A session ahead of time! You can post about it on social media or even create a teaser video.

Conclusion

IGTV can be a powerful tool for promoting your brand. With its longer format, you have more time to share your story and connect with your audience.

IGTV, Instagram’s new vertical video feature, allows creators to share long-form videos with their followers in a unique and interesting way. With IGTV’s potential as a marketing tool growing as it becomes more popular, there are still some questions about how to use IGTV for promoting your brand best and what kind of videos users should be posting on the platform. Check out these ideas for getting the most out of your IGTV strategy.